Found at Notes From a Teacher, this... I don’t want to work for an industry that is content with the status quo.
I don’t want to work for an industry that is afraid of innovation.
I don’t want to work for an industry that blames its readers when things go bad.
I don’t want to work for an industry that is scared of risk — and success.
I don’t want to work for an industry that is scared of change.
I don’t want to work for an industry that is afraid to have a conversation with its users.
I don’t want to work for an industry that is content to die.
I want to work for an industry that believes in its audience.
I want to work for an industry that can admit it was wrong.
I want to work for an industry that has the audacity to innovate.
I want to work for an industry that always wants to improve, even when it’s on top.
I want to work for an industry that always strives to be the best.
I want to work for an industry that believes there is no such thing as good enough.
I want to work for an industry that puts innovation first.
If this is the last stand for the American Newspaper, I don’t want to go out without a fight. I want to shatter paradigms, destroy cherished icons and push the envelop of innovation. And if all those efforts fail, I want try again.
I don’t want to admit defeat without at least trying. If I lose, I want it to be because I had nothing left to give. I don’t want to lose because I decided it was too hard to win.
I want the audacity of ambition — and innovation.
What do you want?
As Mark at Notes says, this is a great basis for an exercise.
Also, I like destroying cherished icons. What can I say? I'm a bad person like that.
Tuesday, January 29, 2008
[Journalism] What Do You Want in an Industry?
Posted by Dennis at 6:38 PM
Labels: journalism
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