Sunday, March 23, 2008

More Ways to Change the Newspaper Business

Ted's "Ten Point Plan to Reinvent The Newspaper Business."

My two most notable:

6. Be BOLD now. Take the Top 10 big newspapers and join together and then acquire something massive that can be shared. Why aren't the newspaper companies banding together to acquire Yahoo as an example? Buy a big social networking site and launch a cross platform classifieds network within to compete with eBay and Craigslist. Acquire Twitter and create real time news and classified for sale network. Do something big and meaningful. Your shareholders will love you for it.


8. Get rid of senior editors. Turn them into algorithmic managers. Editors are passé. What is needed is a team of people that know how to work and create blog rolls and how to get the content up high into the algorithms so that when a consumer searches the newspaper's content it comes up high in the rankings. Knowing statistically what content gets the best click through across all media is a key deliverable. Newspapers need math majors running big swaths of the organization. There are too many English majors in key positions in love with the sound of their own voices. Math is king in the new world order and having managers that understand the big algorithms in the sky will redefine journalism for our next generation and redefine circulation into syndication.

I should clarify: I dislike both of these ideas, but I appreciate their boldness.


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